Do's and Don'ts of Digital Business Cards

Do's and Don'ts of Digital Business Cards

The rise of the internet has seen a fall in business card use, but for many — particularly freelancers or small business owners — a physical piece of paper is still considered essential. In this article, we'll look at the do's and don'ts of digital business cards.

Professional Headshot

A professional headshot to your digital business card increases its effectiveness by 400%! Like it or not, if you would like your business card do the work for you, it is imperative that you should feature your image. Use a professional headshot from the chest on up. You should be presented at your best, wearing business attire, kept hair and a smile. Make sure the picture was taken in the past decade so it represents your current aesthetic.

Add A Personal Note

Send your digital business card with a personal note. State something like, “It was a pleasure meeting you at the seminar. I have included my contact information and look forward to doing business with you.”

Make the message personalised to ensure the recipient does not feel as though they have received a generic business card. Be specific by reminding the recipient of the exact place you met, or any other pertinent details to make the recipient feel as though you truly value and remember them.

Practice Sharing Your Digital Business Card

Practice makes perfect, and you don’t get a second chance at making a first impression. Practice sharing your digital business card with friends and/or family before sharing it for the first time with a potential client, business partner etc. Practice the presentation of the card until you look and feel like a professional.

Take Pride In Your Digital Business Card

Digital doesn’t mean sloppy. You should love your digital business card and not just be OK with it. The card should represent you as a professional and highlight your attention to detail. If the card is not designed to highlight the merit and nuances of your brand, don’t use it! Keep perfecting your card until you are completely satisfied with its appearance and message.

Do Not Apologise For A Non-Traditional Business Card

Be proud of your digital business card’s appearance, message and aesthetic. There is something special to ‘being different’ and presenting your credentials and contact information in a highly unique manner. So don’t downplay any aspect of your digital business card. Do not apologise for your irreverence for convention. Think of yourself as a trailblazer and thought leader who is not afraid of being innovative. So, when someone asks you if you have a business card on-hand, respond ‘I have something better’. Then present your digital business card. This style of response intrigues the other party, is a definite conversation starter, and boosts your image.

Do Not Forget To Update Your Information

If you change employers, workplace addresses, professional title, phone number or other key information, update your digital business card right away. Do not lose sight of the fact that updating your digital business card’s details will alter the information on the cards doled out to recipients in the past. This is the type of smart features available for smart digital business card solutions.

Do Not Look Down On Those Who Don’t Have A Digital Business Card

If you meet someone who hands you a traditional business card, do not criticise them or make any sort of joke. Some people prefer to see others making the transition first, or just trying to finish off a pack of traditional business cards printed 8 years ago. Your digital card will prove quite memorable and might even inspire them to take the digital route.

Do Not Panic When You Run Out Of Cards

While you can forget your paper business cards, or run out of them, your endless supply of digital business cards is always with you wherever you go.